![]() The project is slated to last through July 2023. ![]() The agency also teamed up with the Gretchen Swanson Center for Nutrition, a nonprofit research center, on a grant project to pilot WIC online ordering at select Walmart, Hy- Vee and Buche Foods stores. WIC totaled 6.24 million participants in fiscal year 2021, according to USDA data.Īnd like SNAP, the WIC program faces a complex road toward full e-commerce implementation. Late last year, a USDA task force released a roadmap for modernizing WIC. Following in the footsteps of SNAP online purchasing, making digital aisles and online payment available to participants of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is the new frontier for expanding online grocery access.Īs with SNAP, allowing WIC participants to shop digital aisles could unlock millions of new shoppers online for grocers.
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